Post by account_disabled on Dec 3, 2023 1:40:41 GMT -8
Like these, its definition seeks to deepen and bring a more human definition, with specific attributes. Going beyond the demographic and socio-economic profile of the audience, the buyer persona determines the profession, family data, desires and difficulties, personal preferences, habits, needs, etc. Thus, the definition of the audience becomes much more concrete, which makes it easier to reach potential customers efficiently. If you know the details of your consumers' profile, you will be able to develop assertive and well-oriented communication, since you will know exactly what to say, how and when.
This is essential for creating content that pleases your Phone Number List audience, helps them solve their problems, and allows you to establish a more intimate relationship with them. After all, the buyer persona will enable you to generate more leads, conversions and, consequently, more sales. people-generator What is a brand persona? If in the buyer persona the focus is on your clients and potentials, in the brand persona the base is you, that is, your company. Here, we deal with the personification of the brand. The brand persona transmits the values of a brand, defines the way the company expresses itself and how it is identified by people. In other words, it is the way you behave in front of the public and the language you use.
Personification can be the tone in which you communicate (formal or informal), the use of a promoter (someone famous who represents your brand, for example) or even a mascot, such as Mickey, which characterizes Disney. The brand persona can also be reflected in customer service. For example, if you frequent a restaurant and you are always very well served, with friendly and pleasant waiters, we are undoubtedly talking about a brand persona characteristic. In this way, we can say that the brand persona is the factor that helps the brand communicate with the public through empathy and recognition, whether in the creation of brand content , in customer service, in promotional pieces, etc.
This is essential for creating content that pleases your Phone Number List audience, helps them solve their problems, and allows you to establish a more intimate relationship with them. After all, the buyer persona will enable you to generate more leads, conversions and, consequently, more sales. people-generator What is a brand persona? If in the buyer persona the focus is on your clients and potentials, in the brand persona the base is you, that is, your company. Here, we deal with the personification of the brand. The brand persona transmits the values of a brand, defines the way the company expresses itself and how it is identified by people. In other words, it is the way you behave in front of the public and the language you use.
Personification can be the tone in which you communicate (formal or informal), the use of a promoter (someone famous who represents your brand, for example) or even a mascot, such as Mickey, which characterizes Disney. The brand persona can also be reflected in customer service. For example, if you frequent a restaurant and you are always very well served, with friendly and pleasant waiters, we are undoubtedly talking about a brand persona characteristic. In this way, we can say that the brand persona is the factor that helps the brand communicate with the public through empathy and recognition, whether in the creation of brand content , in customer service, in promotional pieces, etc.