Post by account_disabled on Feb 27, 2024 0:40:25 GMT -8
It is therefore essential that in your communication, in the texts of your site, in your Facebook posts, everywhere, you move from "I sell this" to "do you have this problem?", or, better yet, to: "if you like doing this and this other, it is possible that 1. you have this problem; then 2. here is this solution, which 3. will bring you these benefits”. Problems, solutions, benefits. Suppose for example that tomorrow is a discount day in your clothing store; instead of posting like, “Hey, our clothes are on sale tomorrow,” switch to “Do you have to go out tomorrow night? Evening? Change your look.
Tomorrow you'll save because our clothes are discounted: you'll be super ok by spending less." Or: “5 ways to be perfect tomorrow night. Change your look and take advantage of our discounts tomorrow." Go from “I sell this” to “do you have this problem?” #ContentStrategy #WebWriting #DigitalStrategy Tweet Honduras Mobile Number List This So let's talk about completely changing the point of view of your communication . In this case you have interested all those who "have to go out tomorrow night" (and not just those who "want to buy from you at a discount"), and you have significantly expanded your range of possible customers. Therefore, talk about the problems behind your solution . Then talk about your solution, and explain its benefits.
This is the problem-solution-benefit model. MUCH MORE EFFECTIVE DIGITAL COMMUNICATION Now it should be clear to you why this model is much more effective. If you express yourself using only the “solution vocabulary”, you will only interest those who already know the solution. If instead you use the "problem vocabulary" , you will interest many more interlocutors. This digital communication model is suitable not only for those addressing end consumers, but of course also for those addressing companies in a B2B context . Use the “problem vocabulary” in digital communication ContentStrategy #WebWriting #DigitalStrategy Tweet This Let's take a complicated but, I hope, enlightening example.
Tomorrow you'll save because our clothes are discounted: you'll be super ok by spending less." Or: “5 ways to be perfect tomorrow night. Change your look and take advantage of our discounts tomorrow." Go from “I sell this” to “do you have this problem?” #ContentStrategy #WebWriting #DigitalStrategy Tweet Honduras Mobile Number List This So let's talk about completely changing the point of view of your communication . In this case you have interested all those who "have to go out tomorrow night" (and not just those who "want to buy from you at a discount"), and you have significantly expanded your range of possible customers. Therefore, talk about the problems behind your solution . Then talk about your solution, and explain its benefits.
This is the problem-solution-benefit model. MUCH MORE EFFECTIVE DIGITAL COMMUNICATION Now it should be clear to you why this model is much more effective. If you express yourself using only the “solution vocabulary”, you will only interest those who already know the solution. If instead you use the "problem vocabulary" , you will interest many more interlocutors. This digital communication model is suitable not only for those addressing end consumers, but of course also for those addressing companies in a B2B context . Use the “problem vocabulary” in digital communication ContentStrategy #WebWriting #DigitalStrategy Tweet This Let's take a complicated but, I hope, enlightening example.